Case Studies: Real Results. Real Revenue.

Every number is real. Every result is verified. See how we've helped businesses across industries grow through SEO and Google Ads.

£6.2M+

Total Pipeline Influenced

364%

Average Organic Growth

16x

Best Google Ads ROAS

20

Industries Served

Flagship Cases

Our highest-impact, named, verified case studies.

Google Ads · Pet E-commerce

Pawfect4Pets — 5× Revenue and Record Sales After 3 Agencies Failed

Account rebuilt after ROAS had dropped below profitable under the previous agency. Two months later: 5× revenue, ROAS recovered to 2.78×, and multiple all-time sales records broken.

Revenue

in 2 months

2.78×

ROAS

from unprofitable

Records

Sales

after worst 6 mo

3 →

Beat prior

agencies

SEO · Bridal E-commerce

AB Ellie — 19 #1 US Rankings & #1 for "Bridal Earrings" in 4 Months

Full-stack Shopify SEO across the bridal jewellery catalogue — technical, collections, products, schema, content. Four months later: 19 position-#1 US rankings and +800% YoY non-branded organic clicks.

19

#1 US rankings

in 4 months

#1 US

Bridal Earrings

+ Wedding Earrings

+800%

Non-brand clicks

year-on-year

4 mo

Engagement

window

Google Ads · Luxury E-commerce

LA Design Concepts — 11x Revenue Growth While Doubling ROAS

Rebuilt a default PMax setup across four pillars — feed segmentation, campaign architecture, audience signals, and category-economics bidding. 7x spend grown, ROAS still doubled.

+1,066%

Revenue growth

in 7 months

~2x

ROAS lift

at scale

~7x

Spend grown

ROAS doubled

7 mo

Engagement

window

Type22 case studies
ECOMMERCESEO
19

Position #1 US rankings in 4 months

AB Ellie: 19 #1 US Rankings — Including "Bridal Earrings" + "Wedding Earrings"

US bridal & wedding jewellery e-commerce brand on Shopify. Pre-engagement, head-term commercial keywords sat outside the top 30. Four months of full-stack e-commerce SEO — technical, collection pages, product pages, schema, content — produced 19 position #1 rankings, US-wide #1 for the two highest-volume category head terms, and an 800% year-on-year lift in non-branded organic clicks.

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CRYPTO / WEB3SEO
$1m+

Organic revenue, 6 months

BullX: $1m+ in Organic Search Revenue in Six Months — From Zero

BullX is a crypto trading platform that engaged Visionary at ground zero — no rankings, no authority, no backlinks. Six months later, organic search was driving over a million dollars in attributable revenue, built through keyword research, technical SEO foundation, content production at velocity, and link building from a blank profile.

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CRYPTO / WEB3SEO
2,000+

Organic users, 3 months

Yeet Casino: Top Rankings + 2,000 Users in 3 Months — From Zero

Yeet Casino is a crypto-gaming platform that engaged Visionary at ground zero — no rankings, no authority, no backlinks, and a vertical where paid acquisition is largely restricted. Three months later, organic search was producing 2,000+ new users and the site held top rankings for high-competition crypto-gaming terms.

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B2B SAASSEO
Top

Of search for "insurance software"

Novidea: Top of Search for "Insurance Software" UK + US in 3 Months

Novidea had serious indexability issues keeping its insurtech SaaS platform out of Google's index. We led the site migration to fix the technical foundation — crawl architecture, canonicalisation, render path, hreflang for dual-market — then layered topical content depth and link signal alignment around the primary commercial keyword.

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B2BSEO
£100,000s

Saved — pre-launch catch

durhamlane: Catching the Catastrophic SEO Issue Other Experts Missed

Before founding Visionary, Chris was the sole Digital Marketing Specialist at durhamlane — a Newcastle B2B sales acceleration business. The headline moment: catching a pre-launch technical SEO issue that would have cost the business hundreds of thousands of pounds, after every previously-engaged consultant had signed off.

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HEALTHCARESEO
$0

Monthly ad spend

How Interlinked Wellness Stopped Paying for Google Ads

Niko's wellness clinic was fully dependent on paid Google Ads across two metros. Twelve months in, the local SEO foundation was compounding hard enough that paid spend was paused entirely — the clinic now books out a month in advance from organic alone.

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B2BSEO
+260%

Clicks

B2B SEO: Tripling Traffic in a High-Value Market

A B2B client in a sector where each contract is worth £1m+. Low search volume, but massive revenue impact when you rank.

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B2BSEO
+4,810%

Traffic

SEO From Scratch: Education & Finance Sector

Started with zero backlinks, zero brand history. Pure technical optimisation, content strategy, and link building from the ground up.

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B2BSEO
+23

Keywords in Top 3

39-Day SEO Results in a Competitive Industry

Previous agency was a web design company doing their SEO on the side. Technical fixes and aggressive link building transformed their rankings in 39 days.

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HEALTHCARESEO
#1

Map Pack Across Entire City

Local SEO: From Zero Rankings to #1 Across an Entire City

A local healthcare brand went from one customer a week to having to hire a sales rep just to manage demand. All through Local SEO.

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LOCAL SERVICESSEO
+520%

Local Leads

Local SEO: How a Service Business Went From Invisible to Fully Booked

A local service business with zero online visibility. We built their local presence from scratch and turned Google into their #1 source of new customers.

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B2B SAASSEO
+442%

Organic Pipeline

How a B2B SaaS Company Grew Organic Pipeline by 442%

This B2B SaaS company had 260+ blog posts generating 19.5K monthly visits but only 3 leads. We rebuilt their content around commercial clusters, competitor positioning, and CRM-integrated pipeline tracking.

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PROFESSIONAL SERVICESSEO
+520%

Organic Traffic

From Zero Organic Leads to 10 Per Month in 8 Months

A professional services firm with a 6-page brochure website and zero organic presence. We built 39 targeted pages around problem-aware keywords and generated 10 leads/month within 8 months — with an average deal value 10.4x higher than paid leads.

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ECOMMERCESEO
+£1.6M

Organic Revenue

How a Shopify Store Grew Organic Revenue by £1.6M in 16 Months

A 2,600-product Shopify store resolved technical SEO issues and built collection content strategy to grow organic revenue from 20% to 55% of total business, adding £1.6M in organic revenue in Year 1.

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FINANCIAL SERVICESSEO
6.5x

Organic Leads

How an IFA Firm Built E-E-A-T Authority and 6.5x'd Organic Leads

An IFA firm competing against comparison sites and national brands reclaimed market position by building E-E-A-T signals, FCA-compliant content, and comparison-bypass keyword strategy — growing leads from 4 to 26 per month.

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SOLAR & RENEWABLE ENERGYSEO
+520%

Organic Leads

How a Solar Installer Built Year-Round Pipeline Through SEO

A solar installer dependent on expensive lead-gen platforms transformed their business by building SEO-driven content for winter energy challenges — eliminating seasonal volatility and saving £36.4K annually in platform fees.

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AUTOMOTIVESEO
+286%

Organic Leads

How a Dealership Group Broke Free From AutoTrader Dependency

A 6-location dealership group spending £7.8K/month on AutoTrader rebuilt their digital presence through location-specific SEO, inventory optimisation, and review generation — tripling organic leads and cutting aggregator spend by 52%.

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FASHION ECOMMERCESEO
£4.2M

Annual Organic Revenue

How a Fashion Brand Scaled Organic to 58% of Total Revenue

A fashion brand with 260 seasonal collections and 6,500 products transformed wasted seasonal content into sustainable organic revenue by building category authority, optimising crawl efficiency, and establishing seasonal content lifecycle strategy.

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LEGAL SERVICESSEO
+364%

Organic Enquiries

How a Regional Law Firm Replaced £28.6K in Directory Spend

This regional law firm relied entirely on paid directory listings costing £28,600 annually. We rebuilt 10 practice areas into 58 content pages with SRA credentials, local SEO across 3 offices, and E-E-A-T optimisation. Within 13 months, they achieved 49 page-1 rankings and reduced directory spend to £5,200.

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ENTERPRISE RETAILSEO
+£1.6M

Incremental Organic Revenue (Year 1)

How a 650K-Page Enterprise Site Doubled Organic Revenue

A 650K+ page enterprise retailer overcame severe architectural issues (104% crawl waste, content cannibalisation, slow dev cycles) by implementing governance structures, strategic internal linking, and development prioritisation frameworks — delivering sustainable organic growth without complete redesign.

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SAASSEO
+3,120

Monthly Organic Visits (from Zero)

How a SaaS Startup Went From Zero to 3,120 Organic Visits in 12 Months

A pre-Series A SaaS startup with zero domain authority built organic acquisition from scratch through founder-led content, long-tail keyword strategy, and programmatic use-case pages — creating a sustainable pipeline of 20 demo requests monthly without paid acquisition.

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HOME SERVICESSEO
+46

Qualified Leads/Month (from 0)

How a Local Business Went From Invisible to 46 Leads Per Month

A single-location home services business was losing local market share to national franchises and lead-sharing platforms. We rebuilt their local authority through Google Business Profile optimisation, service pages, review generation, and a Wix-to-WordPress migration. Within 9 months: 46 qualified leads monthly, all organic.

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Aggregate Results

£6.2M+

Total Pipeline Influenced

364%

Average Organic Growth

72%

Avg CPA Reduction

16x

Best ROAS Achieved

185

Most Leads in 90 Days

0

Long-Term Contracts

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