B2B PPC Agency

B2B PPC (pay-per-click) is paid advertising targeted at business buyers rather than consumers. The key differences from B2C: longer sales cycles (30-180+ days), higher deal values (£5K-£500K+), multiple decision-makers in the buying committee, and the need to track from ad click through to closed deal via CRM integration.

Standard PPC agencies optimise for conversion rate and ROAS (return on ad spend). A consumer eCommerce agency might aim for 5% conversion rate and 300% ROAS. That works for B2C because the customer journey is short: click ad → land on site → buy product → order complete.

B2B is fundamentally different. A manufacturing buyer doesn't click your ad and purchase a £50K machine the same day. Instead:

1. Click your ad (cost per click: £3-15 depending on keyword competitiveness)
2. Land on your site (75%+ bounce if messaging doesn't match intent)
3. Download a resource or request a demo (this is a "lead")
4. Enter your sales funnel (your team follows up via email, phone, LinkedIn)
5. Sales qualification call (salesperson determines if they're a real prospect)
6. Proposal stage (deal sits in limbo for 60-90 days)
7. Contract negotiation (price, terms, delivery)
8. Closed deal (finally - 120+ days after the initial click)

B2B PPC agencies optimise for pipeline and revenue, not just leads. We track the full journey, measure cost per qualified lead (SQL), and attribute revenue back to the ad campaigns that generated it. That's why CRM integration, pipeline reporting, and deal tracking are non-negotiable in B2B PPC.

Visionary B2B PPC management starts at £850/mo, or 10% of ad spend - whichever suits your account. For proven B2B companies with strong attribution and a track record, we're also happy to work on performance-based or hybrid terms. You work directly with Chris - a top proven expert with 15+ years' experience - never handed off to a junior.

• Management fee (what you pay Visionary): from £850/mo, or 10% of ad spend - campaign strategy, keyword research, audience targeting, ad creative, bid management, CRM integration, and reporting
• Ad spend (what you spend on Google, LinkedIn, etc.): £3,000-£50,000/mo depending on industry competitiveness, geographic scope, and keyword commercial value
• Total monthly cost: Management fee + ad spend, sized to your pipeline goals

The right question isn't "What does it cost?" but "What pipeline does it generate?" If £850-£2,000/mo management + £5K/mo ad spend generates £50K/mo pipeline (10 qualified leads × £5K average deal), your customer acquisition cost via PPC is £585-£700 per qualified lead. If your sales conversion rate is 20% (2 closed deals per 10 leads), your cost per closed deal is under £3,500 - trivial if your average deal value is £50K+.

Many B2B companies spend too little on PPC because they're optimising for cost per click instead of cost per deal. Underfunding PPC means missing pipeline opportunities.